planet.
Integrated Digital Growth & Business Development
Partner
Proposal
A structured, performance-driven digital ecosystem designed exclusively for Pro Info & Edu Consultant to generate qualified student inquiries, ensure compliant communication, elevate brand credibility, expand market exposure, and drive sustainable enrollment growth.
INFO &
EDU
client@mhsplanet.com
+88 01518 396308
mhsplanet.com
F – 9/8, West Merul, Badda, Dhaka 1212
MHS planet.Client Overview
Pro Info & Edu Consultant is a dedicated education consultancy firm specializing in study abroad and academic counseling. The firm supports students throughout their international education journey — from profile assessment, course selection, and university shortlisting to admission processing, visa documentation, scholarship guidance, and pre-departure counseling.
Serving students aspiring to study in the UK, Canada, Australia, New Zealand, Malaysia, Europe, and more, Pro Info & Edu Consultant helps applicants choose the right academic pathway based on their qualifications, budget, career goals, and future aspirations.
As a trusted partner for SSC/O-Level, HSC/A-Level, undergraduate, and postgraduate applicants, the firm delivers end-to-end guidance that helps students and guardians make confident, informed decisions about overseas education.
To meet Bangladesh’s growing demand for international education services, a structured digital growth ecosystem is essential to increase qualified inquiries, enhance brand exposure, ensure compliant communication, and improve enrollment conversion.
Project Objectives
The primary objective of this project is to develop a scalable, compliant, and performance-driven digital growth ecosystem for Pro Info & Edu Consultant that consistently generates qualified student inquiries, elevates brand authority, expands market exposure, and supports sustainable enrollment growth across multiple study destinations.
Key Objectives
🏆 Strengthen brand credibility & positioning
📣 Increase brand exposure across all platforms
💬 Manage student queries via Messenger, WhatsApp & web
🔄 Improve inquiry-to-enrollment conversion
📋 Structured lead management & follow-up systems
📅 Weekly/monthly content & intake-based funnels
🎨 Professional graphics, videos, scripts & content
🌐 Website, landing pages, SEO & platform management
📊 Measurable ROI through analytics & reporting
✅ Compliant & brand-consistent communication
🤝 Strategic growth through regular review meetings
🌍 Multi-destination recruitment & student relationships
Target Market Focus
🎓 Primary Audience
- SSC/O-Level and HSC/A-Level students planning to study abroad
- Bachelor’s graduates applying for Master’s programs
- Students seeking scholarships and affordable universities
- Students with study gaps seeking suitable international pathways
- Applicants with or without IELTS requirements
- Students targeting UK, Canada, Australia, New Zealand, Malaysia, Europe & more
- Students seeking admission support, visa guidance & pre-departure assistance
👨👩👧 Secondary Audience
- Parents and guardians of prospective students planning overseas education
- Working professionals exploring international academic or career advancement
- Students researching long-term career, migration, or settlement pathways
- Schools, colleges, and institutions seeking partnership or referral opportunities
- HR professionals exploring professional development and international education programs
Student Conversion & Lead Management Process
In the education consultancy sector, personal office consultation plays a critical role in improving student conversion and enrollment rates. Online inquiries alone often do not lead to final enrollment unless students and guardians receive proper counseling and guidance through direct consultation.
To ensure effective lead management and stronger conversion performance, a structured communication, follow-up, and counseling workflow will be maintained throughout the engagement.
Lead Handling & Counseling Process
Lead Capture & Recording
All incoming leads from digital campaigns, Messenger, WhatsApp, website forms, and social media channels will be recorded and managed through a structured lead tracking system — minimizing missed leads and ensuring proper follow-up.
Immediate Response & Qualification
The assigned communication team will contact new leads promptly, assess their academic profile and interest level, and schedule consultation sessions at the earliest opportunity.
Office Consultation Encouragement
Prospective students and guardians will be encouraged to visit the office for direct counseling — a key step that significantly increases application and enrollment probability.
Expert Counseling & Guidance
Dedicated counselors will guide students regarding university selection, course options, admission requirements, country-specific visa processes, scholarship opportunities, and documentation.
Application & Enrollment Processing
Qualified leads will be guided through the complete application process — from document preparation and submission to final enrollment and pre-departure briefing.
Performance Monitoring & Reporting
To maintain efficiency, accountability, and continuous improvement, daily performance monitoring will be implemented across all key touchpoints.
Daily Lead Reports
All incoming leads tracked, recorded, and reviewed daily by team leads
Communication Tracking
Activities monitored with follow-up status, response quality, and consultation scheduling updates
Counselor Performance
Conversion progress evaluated continuously through KPI review and consultation outcome tracking
Lead-to-Application
Conversion rates measured to continuously optimize campaign, follow-up, and counseling performance
Cost Per Lead (CPL)
Campaign cost efficiency tracked and optimized to improve return on advertising spend
Final Enrollment Tracking
End-to-end enrollment performance tracked as the primary success KPI
Our Approach
MHS Planet will work as a strategic digital growth partner for Pro Info & Edu Consultant, implementing a structured 360° digital marketing, lead management, and student engagement system focused on generating qualified inquiries, improving consultation conversion, and supporting enrollment growth.
Our approach combines lead generation, social media management, student query handling, creative content production, website support, brand authority building, performance tracking, and strategic optimization to ensure sustainable and scalable growth for the consultancy business.
Digital Growth Strategy
Lead Generation & Student Acquisition System
To ensure consistent student inquiries and improve enrollment conversion, a structured digital lead generation and conversion funnel will be implemented for Pro Info & Edu Consultant. The strategy will focus on attracting qualified students, nurturing their interest through informative content, managing inquiries professionally, and guiding them toward office consultation and final application processing.
Social Media Advertising
Targeted advertising campaigns will be conducted across relevant digital platforms including Facebook, Instagram, Google, YouTube, TikTok, WhatsApp, and other suitable channels, focusing on students planning to study abroad.
📚 Academic Campaigns
- Study in UK, Canada, Australia, New Zealand, Malaysia, Europe & more
- Bachelor’s and Master’s program promotions
- Scholarship and affordable university options
- Application Day and Admission Campaign events
- Course selection and academic pathway guidance
🌍 Destination Campaigns
- Country-specific study opportunity campaigns
- Intake-based seasonal campaigns: January, May, September
- IELTS-required and IELTS-free program promotions
- Study gap and alternative pathway campaigns
- Destination-wise visa and admission guidance campaigns
Content & Brand Authority Strategy
To build trust and credibility among students and parents, consistent educational, promotional, and informative content will be published across digital platforms. Content focus will include:
- Study abroad guidance and country-specific application processes
- Student success stories and visa approval testimonials
- University admission updates and deadline reminders
- Visa documentation and interview preparation tips
- Scholarship opportunities and funding options
- Intake announcements and enrollment deadline reminders
- Social media captions, campaign scripts, reels, videos, and educational posts
- Website/blog content support for SEO and brand authority
This content strategy will help position Pro Info & Edu Consultant as a trusted, informative, and reliable education consultancy brand.
Performance Tracking & Optimization
Campaign, content, platform, and lead performance will be continuously monitored to improve results and maximize ROI. Key tracking metrics will include:
- Number of qualified student inquiries
- Cost per lead / CPL
- Lead source and platform-wise performance
- Messenger, WhatsApp, website & social media inquiry tracking
- Lead-to-consultation ratio
- Follow-up and response status
- Consultation-to-application conversion rate
- Final enrollment performance
- Platform-wise ROI analysis
- Weekly/monthly strategy review and optimization insights
Scope of Services
(Integrated Digital Growth & Business Development Service)
📣 Digital Marketing & Multi-Channel Advertising
- Strategic campaign planning for education consultancy marketing
- Multi-platform advertising: Facebook, Instagram, Google, YouTube, TikTok, LinkedIn & more
- Destination-focused targeting: UK, Canada, Australia, New Zealand, Malaysia, Europe & more
- Intake-based campaign planning: January, May, September & other intakes
- Scholarship, course, pathway, and university promotion campaigns
- Retargeting and audience refinement strategy
- Funnel-based lead generation campaigns
- Landing page and lead form conversion optimization
Deliverables
- Active campaign management across selected platforms
- Campaign setup, monitoring, and optimization
- Monthly marketing performance and ROI reporting
🎨 Creative Design & Branding Support
- Social media creatives for regular posting
- Scholarship and intake countdown creatives
- Student success and testimonial designs
- Event promotion banners and graphics
- Ad creative variations: static, carousel, motion & short-form formats
- Infographic and educational content designs
- Print-ready marketing materials: banner, flyer, brochure
- Brand consistency and visual identity alignment
Deliverables
- Monthly creative production based on selected package
- Digital and print-ready design formats
- Platform-optimized creative assets
🎬 Video Production & Editing
- Short-form video content: Reels, TikTok, YouTube Shorts
- Student testimonial and success story videos
- Visa and admission success announcement videos
- Promotional and brand awareness videos
- Educational explainer videos for study abroad guidance
- Script support, captions, subtitles, and motion graphics
- Optional in-house video shoot support (Premium)
Deliverables
- Edited video content based on monthly production allocation
- Platform-optimized video formats
- Reels/shorts-ready outputs with captions/subtitles
📱 Social Media & Channel Management
- Facebook page management and engagement
- Instagram content management
- YouTube channel optimization
- TikTok short-form content growth support
- LinkedIn positioning and credibility building
- Google Business Profile management
- Weekly/monthly content planning and scheduling
- Caption writing, campaign messaging, and post copywriting
- Comment, inbox, Messenger & social media inquiry handling
- WhatsApp inquiry coordination and lead redirection
Deliverables
- Regular content publishing schedule
- Weekly/monthly content calendar
- Social media engagement and inquiry management support
- Monthly growth and engagement report
🌐 Website Management, SEO & Blog Support
- Website content updates and improvements
- Landing page creation and optimization
- Blog content publishing for SEO and brand authority
- On-page SEO optimization
- Website speed and performance monitoring
- Inquiry form and conversion point improvement
- Technical support and basic security checks
- Google visibility and search-friendly content support
Deliverables
- Monthly website performance summary
- SEO and content update summary
- Landing page and inquiry form improvement recommendations
🗓️ Event Campaigning & Promotion
- Online event campaign planning
- Application Day and Admission Campaign promotion funnel
- Lead registration system setup
- Event-based advertising campaigns
- Event creative, content, and promotional material support
- Offline event planning support (Premium)
- Event execution coordination & manpower support (Premium)
- Event coverage support: photo/video, where applicable
Deliverables
- Event promotion plan
- Lead registration and inquiry tracking support
- Event campaign performance summary
🗂️ CRM & Lead Management System
- Lead capture system setup
- Lead assignment and tracking structure
- Messenger, WhatsApp, website form & social media lead coordination
- Counselor performance monitoring structure
- Follow-up tracking framework
- KPI-based lead monitoring
- Lead status categorization: new, contacted, consultation scheduled, application started, enrolled
- Missed lead reduction and follow-up improvement process
Deliverables
- Structured lead tracking format/system
- Follow-up and lead status monitoring framework
- Counselor and communication performance summary
📊 Reporting, Monitoring & Strategy Review
- Monthly marketing performance dashboard
- Lead quality analysis
- Cost-per-lead performance tracking
- Platform-wise performance review
- Conversion improvement recommendations
- Weekly/monthly strategic review meeting based on package
- Continuous growth roadmap planning
- Market and competitor analysis reporting
- Operational insights and campaign improvement recommendations
Deliverables
- Monthly performance report
- Lead quality and conversion summary
- Campaign optimization recommendations
- Strategy review meeting and action plan
Investment & Engagement Structure
To support the digital growth and expansion of Pro Info & Edu Consultant, we have structured three scalable engagement models. Each package is designed based on business growth objectives, marketing intensity, creative production volume, advertising scale, and operational support requirements.
Applicable for the first 3 months
Designed for organizations aiming to establish a structured digital presence, strengthen brand visibility, and generate consistent student inquiries through targeted digital marketing campaigns.
Applicable for the first 3 months
Ideal for consultancies seeking stronger lead generation performance, multi-platform campaign expansion, improved student inquiry management, and better conversion tracking.
Applicable for the first 3 months
Designed for organizations targeting aggressive growth, strong brand authority, expanded digital visibility, and integrated online and offline market presence.
Team Support Structure
Each engagement package includes an assigned professional support team to manage strategy, campaign execution, creative production, platform management, content planning, lead monitoring, and performance optimization.
Support allocation and involvement may vary based on the selected package.
Dedicated Project Manager
Project coordination, timeline management, execution follow-up, and client communication
Digital Marketing Specialist
Paid advertising strategy, campaign setup, optimization, audience targeting, and performance monitoring
Creative Designer & Video Editor
Visual content design, creative production, video editing, motion content, and brand consistency
Social Media Manager
Content publishing, platform management, audience engagement, and community coordination
SEO Specialist
Search visibility improvement, on-page SEO support, Google visibility, and website optimization
Website Developer
Landing page management, technical updates, inquiry form optimization, and website performance monitoring
Business Development Manager
Growth strategy alignment, lead flow improvement, operational insights, and expansion planning
Education Marketing Strategist
Education-sector campaign planning, intake-based strategy, student acquisition approach, and destination-focused marketing guidance
Service Package Comparison
| Services | 🥉 50K Strategic Growth |
🥈 80K Performance Scaling |
👑 120K Market Leadership |
|---|---|---|---|
| Digital Advertising | Facebook, Instagram, Google, YouTube | Facebook, Instagram, Google, YouTube, TikTok | Advanced multi-channel advertising system |
| Digital Campaign Execution & Optimization | Included with structured campaign setup | Included with performance optimization | Included with advanced scaling strategy |
| Destination-Focused Campaigns | Basic destination-focused campaign support | Multi-destination campaign support | Advanced destination-wise campaign segmentation |
| Retargeting Funnel | Basic retargeting | Advanced funnel setup | Multi-level conversion funnel |
| Marketing Strategy & Campaign Planning | Monthly basic campaign planning | Monthly campaign strategy with growth focus | Advanced strategic planning with expansion roadmap |
| Content Strategy & Script Writing | Basic captions and ad copy support | Campaign-based content planning, captions & scripts | Full campaign messaging, scripts, captions & content direction |
| Social Media Management | Basic platform monitoring and posting support with client-provided content | Growth-focused multi-platform management | Premium brand positioning and authority-building management |
| Student Query Handling | Basic inquiry redirection support | Structured Messenger, WhatsApp & social inbox coordination | Advanced inquiry management with lead status monitoring |
| Creative Graphic Design | Basic creative support only; custom designs available on-demand as add-on | 60+ designs/month including print-ready materials | 90+ designs/month including print-ready materials |
| Video Editing & Short-Form Content | Not included; available on-demand as add-on | 8–10 videos/month | 12–15 videos/month |
| In-House Video Shoot | — | — | 10 hours/month included |
| Website Management | Basic updates | Updates + landing page optimization | Advanced optimization + blog/content strategy |
| SEO Support | Basic on-page support | Moderate SEO support | Advanced SEO and visibility improvement |
| Landing Page & Conversion Optimization | Basic form/inquiry optimization | Landing page optimization | Advanced funnel optimization + A/B testing |
| Google Business Profile Optimization | Basic setup and monitoring | Optimization and review management | Advanced local visibility strategy |
| Event Campaigning & Promotion | Online campaign planning and promotion | Event planning + basic execution support | Event organization + manpower support up to 4 persons |
| Offline Promotion Support | — | — | Included if required — basic support |
| CRM & Lead Management | Basic lead tracking format | Structured lead management system | Advanced CRM setup + performance monitoring |
| Lead Follow-Up & Inquiry Coordination | Basic follow-up tracking | Structured follow-up monitoring | Advanced lead tracking and performance monitoring |
| Consultation Conversion Support | Basic consultation funnel guidance | Consultation conversion optimization | Advanced student conversion strategy |
| Reputation & Brand Authority Support | Basic brand visibility support | Review, testimonial and credibility-building support | Advanced reputation growth and authority positioning |
| Market & Competitor Analysis | Quarterly review | Monthly review | Ongoing strategic monitoring |
| Reporting & Analytics | Monthly summary report | Advanced report + strategy meeting | Detailed KPI dashboard + dedicated review |
| Strategy Meetings | Monthly virtual meeting / on-demand support | Monthly physical or virtual meeting | Weekly strategic review and high-level consultation |
| Account & Project Management | Shared project support | Shared/assigned project support | Dedicated project manager |
| Priority Support & Execution Speed | Standard support with basic on-demand assistance | Priority support | Highest priority and fast-track execution |
Introductory Offer & Payment Structure
🤝 Introductory Growth Phase — We Value Long-Term Partnerships
The first three months will focus on building the marketing foundation, campaign structure, lead generation system, content workflow, and performance tracking process required for sustainable growth. As these systems are being established and optimized, measurable revenue impact may take time to stabilize.
To support this initial setup phase, MHS Planet is offering a special 10% introductory discount for the first three (3) months:
45,000 BDT / Month
72,000 BDT / Month
108,000 BDT / Month
From Month 4 onward, the standard package fee will apply.
Payment Structure
1. Signing Money / Advance Payment
- 30% of the selected monthly package fee is payable upon agreement signing or MOU confirmation
- This advance payment will be adjusted with the first month’s invoice
- Project activities will commence after advance payment and formal confirmation
2. Post-Paid Monthly Payment Model
- Services will be executed first under the agreed monthly scope
- Remaining 70% of the first month’s fee payable at the beginning of the following month
- From the second month, regular monthly fee follows the agreed post-paid billing cycle
- Monthly invoices generated on the 1st working day of every month
- Payment must be cleared by the 10th day of each month
- If project starts mid-month, first invoice may be calculated on a pro-rata/day-wise basis
- All payments made against official invoices issued by MHS Planet
Example Payment Scenario
If the client selects the Market Leadership Plan, the introductory monthly fee for the first three months will be: 108,000 BDT / Month
At the time of MOU signing:
- 30% advance payment: 32,400 BDT — adjusted with the first month’s invoice
After completion of the first month:
- Remaining 70% payment: 75,600 BDT — payable at the beginning of the following month, cleared by the 10th
From the following month onward, billing continues under the regular post-paid monthly model. If the project starts mid-month, the service fee will be calculated proportionately based on the actual service period.
Payment Methods: Bank Transfer · Cheque
🏦 Bank Details
Transparent Terms & Conditions
📅 Project & Service Timeline
- Service will commence after signing money/advance payment and written approval, work order, or MOU confirmation
- Marketing, advertising, content, platform management, and reporting activities will follow the mutually agreed monthly strategy plan
- Delays in approvals, information, documents, brand assets, or platform access from the client may affect delivery timelines
- Campaign execution timelines may also depend on third-party platform approval processes including Meta, Google, TikTok, YouTube, and other advertising platforms
📋 Contract Duration
- The service agreement will be valid for 12 months / 1 year from the project start date
- The first three (3) months will be considered the foundation-building and optimization phase under the introductory offer
- After the first three (3) months, services will continue at the standard package rate
- Continuation of service will be subject to timely payment and mutual cooperation between both parties
🔄 Renewal & Termination
- After the 1-year contract period, the agreement may be renewed upon mutual agreement
- Either party may request a contract review after the initial three-month foundation phase
- Early termination requires 30 days’ written notice from either party
- Any outstanding payments, approved work, pending invoices, or payable service charges must be settled before termination is finalized
- If the client terminates after work has already been initiated for a billing cycle, the applicable service charge for that period will remain payable
🔧 Scope Adjustments
- This proposal is based on the services, deliverables, and package limits mentioned in this document
- Any additional requirements, platforms, creative production, campaign expansion, event support, or major changes outside the agreed scope will be quoted separately
- Additional work will be implemented only after written approval from the client
- Advertising budget, media buying, influencer cost, third-party tools, software subscriptions, printing, and external production expenses are not included unless specifically mentioned
✅ Client Responsibilities
- Provide accurate business, service, admission, university, scholarship, destination, and offer-related information
- Ensure timely approval of content, creatives, campaigns, landing pages, and promotional materials
- Provide required platform access: Meta Business Suite, Google Ads, Analytics, website CMS, Google Business Profile & other relevant tools
- Assign a primary contact person for coordination, approvals, and communication
- Ensure all claims, offers, and promotional statements approved by the client are accurate and compliant
- Support lead conversion through timely counseling, follow-up, and student communication from the client-side team
📢 Advertising & Platform Policy
- Advertising budget is separate from the monthly service fee and will be finalized based on campaign strategy, platform selection, and campaign scale
- Campaign performance may vary depending on audience behavior, competition, seasonality, platform algorithm changes, and advertising budget
- MHS Planet will follow standard advertising practices, but final approval of ads may depend on third-party platform policies
- MHS Planet shall not be responsible for ad disapproval, account restrictions, policy changes, or platform-level disruptions caused by third-party platforms
©️ Intellectual Property
- Final campaign materials and creative assets developed under this agreement will belong to the client after full payment
- MHS Planet may showcase non-confidential work in its portfolio, case studies, or promotional materials unless otherwise restricted in writing
- Source files, editable working files, raw footage, internal templates, strategy documents, and working documents remain the property of MHS Planet unless otherwise agreed in writing
- Any third-party stock assets, fonts, plugins, tools, or licensed materials remain subject to their respective licensing terms
🔒 Confidentiality & Data Security
- Both parties agree to maintain strict confidentiality regarding business information, marketing strategy, pricing, campaign data, student inquiries, access credentials, and internal documents
- MHS Planet will implement reasonable technical and administrative measures to ensure secure handling of client data
- The client is responsible for maintaining secure access control for all official accounts and platforms shared with MHS Planet
- Access credentials should be shared through secure and approved communication channels whenever possible
⚖️ Liability Limitation
- MHS Planet’s total liability shall be limited to the monthly service fee paid for the relevant service period
- MHS Planet shall not be liable for third-party platform issues, advertising account restrictions, external service disruptions, technical downtime, or policy changes beyond its control
- Marketing services do not guarantee specific admission, visa approval, enrollment numbers, or revenue outcomes, as results depend on multiple external factors including student eligibility, counseling quality, offer availability, visa decisions, market demand, competition, and client-side follow-up
- MHS Planet will provide strategy, execution, optimization, and reporting support to improve performance, but final business outcomes cannot be guaranteed
Acceptance
This proposal, including the scope, pricing, timeline, and terms, shall be considered accepted upon receipt of the initial advance/signing payment and formal project confirmation from the client.
This proposal outlines the scope, execution approach, timeline, and commercial terms required to support Pro Info & Edu Consultant in achieving sustainable lead generation, stronger brand authority, and enrollment growth through a structured digital business development strategy.
Sincerely,
Md. Mehedi Hasan
CEO, MHS Planet
Phone: +88 01518 396308
Email: client@mhsplanet.com
Acknowledged and Accepted By
(Authorized Signatory) — Pro Info & Edu Consultant
Name: ____________________________
Designation: _______________________
Date: _____________________________