Two structural shifts hit e-commerce simultaneously between 2023 and 2026. Most stores are still operating as though neither happened. The old model — increase ad spend, increase revenue — has stopped working reliably. Costs rise faster than returns, and the difference between a profitable store and an unprofitable one is now decided after the click, not before it.
This is deliberately a market brief before it is a service list. Any proposal that promises "more traffic and more sales" without addressing acquisition cost, conversion and retention economics is selling activity, not growth.
| Signal | What the data shows |
|---|---|
| Acquisition cost | Up roughly 40% since 2023Driven by platform competition, signal loss following iOS privacy changes, and enormous ad spending from cross-border discount marketplaces that inflated auction prices for everyone.CAC benchmark analysis · 2026 |
| Merchant-level impact | CAC rose from $274 to $318A 16.1% single-year increase measured across 4.8 million active merchants — meaning the pressure is structural, not limited to specific categories or markets.Shopify Global Commerce Report 2026 |
| Channel cost inflation | Shopping CPCs up 33.7%Google Shopping cost per click rose sharply through 2025, while Meta Q4 CPMs averaged around $23 and peaked above $25 during peak season.Channel cost benchmarks |
| The retention gap | 5–7× cheaper to keep a customerRe-engaging an existing buyer costs a fraction of acquiring a new one, and a 5% improvement in retention can lift profit by 25–95%. Most stores still spend almost everything on acquisition.Retention economics research |
| AI-driven discovery | AI referrals up 393%AI-referred traffic to retail sites grew 393% year on year in Q1 2026 and converts around 42% better than traditional search — higher intent, clearer constraints, fewer browsers.Adobe Analytics · Q1 2026 |
| Adoption of AI shopping | 45% of consumersNearly half of consumers already use AI for some part of the buying journey. ChatGPT alone handles a reported ~50 million shopping queries per day.IBM IBV · OpenAI |
| Where this is heading | $3–5 trillion by 2030McKinsey projects agentic commerce reaching $3–5 trillion globally by 2030, with analysts expecting 10–25% of e-commerce to route through AI agents.McKinsey · Morgan Stanley · Bain |
| The measurement blind spot | Frequently invisible in analyticsAI referrals are often misattributed or hidden entirely in standard analytics configurations — so the fastest-growing channel is the one most stores cannot see or optimise.Commerce analytics research · 2026 |
The two shifts compound each other. Traffic costs more, and a growing share of discovery now happens in interfaces that read structured product data rather than browse your website. A store optimised only for humans arriving from paid ads is exposed on both sides at once.
Global platform economics land differently here. A strategy imported wholesale from Western D2C playbooks will misprice the two things that decide profitability in this market: trust and returns.
The strategic conclusion: in this market the fastest available margin usually is not in more advertising. It is in conversion rate, return-rate reduction, prepayment adoption and repeat purchase — four levers that cost far less than buying additional traffic and compound month after month.
A scalable, profitable commerce ecosystem that acquires customers at a sustainable cost, converts significantly more of the traffic already being paid for, retains buyers beyond the first purchase, and stays visible as product discovery moves into AI surfaces.
Who the funnel is actually built for — and who else influences whether it works.
Delivered as one coordinated monthly retainer. Depth of delivery within each workstream varies by engagement package.
Not included in the service fee: advertising budget. Third-party tool licences, app subscriptions, influencer fees, hosting, payment gateway charges and external production costs are finalised separately based on strategy and scale.
An operating team cannot sit in training sessions every month, and generic training delivered once is forgotten within weeks. We work alongside your team for the first three months, then write an operating playbook built on observed reality rather than a generic checklist.
Sequenced deliberately. Measurement and conversion before scaling spend — because scaling an unmeasured, leaking funnel simply increases the rate of loss.
Committed numbers are fixed after the Month 1 baseline audit, since all growth figures are relative to a starting position. These are the directional targets we work toward — and the first one determines whether the rest are affordable.
| # | Target | Why it matters |
|---|---|---|
| 01 | LTV:CAC ratio maintained at 3:1 or better while scaling spend | The number that decides whether growth is profitable |
| 02 | Store conversion rate improved by 30–60% from baseline | Lowers effective CAC across every channel simultaneously |
| 03 | Repeat purchase rate increased with a defined second-order target | The cheapest revenue any store can access |
| 04 | Retention channels contributing 20–30% of total revenue | Revenue not dependent on ad auction prices |
| 05 | Average order value increased through merchandising, not discounting | Protects the margin that funds acquisition |
| 06 | Return and refusal rate measurably reduced | Often worth more than equivalent new traffic |
| 07 | Prepayment share of orders increased against cash on delivery | Improves margin, cash flow and return losses at once |
| 08 | Organic and direct revenue share growing month on month | Reduces dependency on rising ad costs |
| 09 | Product catalogue fully agent-readable with measurable AI referral traffic | Visibility in the fastest-growing discovery channel |
| 10 | Store speed and Core Web Vitals passing on mobile | Directly tied to conversion in low-bandwidth conditions |
We do not promise a fixed revenue multiple or a guaranteed ROAS figure. Advertising costs are rising industry-wide for reasons outside any agency's control, and results depend on product-market fit, pricing, margin structure, inventory availability and fulfilment quality as much as on marketing execution. What we commit to is improving the levers we control, reporting real unit economics every month — including when a channel underperforms — and telling you when spending more would not be profitable.
What lands, and how often — so you are never waiting until month end to know what happened.
Structured around catalogue size, order volume, advertising scale, creative production needs and development support requirements. All three carry a 10% introductory discount for the first three months.
Designed for stores that need the fundamentals fixed first — accurate tracking, a converting storefront, a clean product feed and disciplined paid campaigns — before scaling spend.
Designed for brands targeting category leadership: aggressive multi-channel scaling, advanced merchandising, loyalty infrastructure, full creative capacity and priority development.
Advertising budget is separate and will be finalised based on campaign strategy, platform selection and campaign scale.
These packages reflect our standard pricing structure. Every business has different requirements, scale and special needs — contact us for a personalised quotation tailored to your catalogue and order volume.
The same twelve workstreams run in every package. What changes is depth, volume and response speed.
| Services | BDT 50KStore Foundation | BDT 80KRevenue Scaling | BDT 120KMarket Leadership |
|---|---|---|---|
| Conversion Rate Optimisation | Initial audit with core fixes | Ongoing structured A/B testing programme | Advanced testing with funnel and pricing experiments |
| Store Speed & Core Web Vitals | Baseline optimisation | Ongoing optimisation and monitoring | Advanced performance engineering |
| Product Feed & Merchant Center | Setup and error resolution | Full feed engineering and optimisation | Multi-channel feed management with marketplace sync |
| Product Schema & Structured Data | Core product schema | Extended schema with reviews and availability | Full schema suite with agent-readiness validation |
| AI & Agentic Commerce Readiness | Baseline audit and quarterly check | Monthly visibility testing and optimisation | Continuous monitoring with competitor benchmarking |
| Paid Advertising Management | Meta and Google | Meta, Google, TikTok | Advanced multi-channel scaling system |
| Creative Testing Programme | Basic variation testing | Structured testing with iteration cycles | High-volume testing with dedicated creative pipeline |
| SEO & Organic Visibility | Technical and on-page basics | Full SEO programme with content plan | Advanced SEO with authority building |
| Social Media Management | Core platform management | Multi-platform growth management | Full management with community and creator strategy |
| Messaging & Social Commerce Funnels | Basic inquiry coordination | Structured Messenger and WhatsApp funnels | Advanced funnels with conversion tracking |
| Creative & Graphic Design | Basic support; custom designs on-demand as add-on | 60+ designs / month | 90+ designs / month including print-ready materials |
| Video & Short-Form Production | Not included; available as add-on | 8–10 videos / month | 12–15 videos / month |
| Product Photography Direction | Guidelines and standards | Guidelines with shot planning | Full direction with on-site shoot support |
| Email, SMS & WhatsApp Lifecycle | Abandoned cart flow only | Full lifecycle automation suite | Advanced segmentation with predictive timing |
| Loyalty & Referral Programme | Not included | Basic repeat-purchase incentives | Full loyalty and referral programme build |
| Reviews & Trust Systems | Review collection setup | Active review growth and display optimisation | Full reputation management programme |
| Return Reduction Programme | Return rate reporting | Analysis with prepayment strategy | Full programme with process redesign |
| Developer Support | Limited monthly hours for fixes | Dedicated hours with feature deployment | Priority allocation with fast-track releases |
| Feature Development | On-demand as add-on | Filters, bundles, wishlist modules | Full roadmap including loyalty and subscription modules |
| Server-Side Tracking & CAPI | Standard setup | Full server-side implementation | Advanced implementation with data quality monitoring |
| Unit Economics Reporting | Monthly CAC and ROAS summary | Full CAC, LTV and cohort reporting | Contribution margin analysis by product and channel |
| Team Enablement | Onboarding session and quick reference | Onboarding, playbook and quarterly revision | Full playbook programme with on-demand support |
| Competitor Benchmarking | Quarterly review | Monthly review | Ongoing strategic monitoring |
| Strategy Meetings | Monthly virtual meeting | Monthly physical or virtual meeting | Weekly strategic review and high-level consultation |
| Account & Project Management | Shared project support | Shared / assigned project support | Dedicated project manager |
| Priority Support & Execution Speed | Standard support | Priority support | Highest priority with campaign-critical response |
Each engagement includes an assigned professional support team managing strategy, campaign execution, creative production, platform management, conversion optimisation and performance analysis. Allocation and involvement vary by package.
Written out in full before you sign, not buried in an annexe afterwards.
A personalised quotation built around your catalogue size, order volume and category — no obligation, just a conversation about your numbers.