Services / Education Growth Partner
Growth partner · Education & student visa consultancies

Education & Consultancy Growth Partner

A structured, performance-driven digital ecosystem for education and student visa consultancy firms.

Integrated digital growth and business development: generate qualified student inquiries, ensure compliant communication, elevate brand credibility, expand market exposure, and drive sustainable enrollment growth — run as one 360° system by an assigned specialist team, not a scattered set of freelancers.

Study Abroad Consultancies Student Visa Consultancies Academic Counseling Firms Multi-Destination Recruiters University Representatives
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At a glance
Engagement models 3 monthly plans
Assigned team 8 specialist roles
Introductory offer 10% off, first 3 months
Agreement term 12 months
Destinations covered UK, Canada, Australia, NZ, Malaysia, Europe & more
Who this is for

Consultancies that guide students end to end — and need the inquiries to match.

This service is designed for education consultancy firms specialising in study abroad and academic counseling — firms that support students throughout the international education journey, from profile assessment, course selection and university shortlisting to admission processing, visa documentation, scholarship guidance and pre-departure counseling.

Whether you serve students aspiring to study in the UK, Canada, Australia, New Zealand, Malaysia, Europe or elsewhere, this framework helps you guide applicants toward the right academic pathway based on their qualifications, budget, career goals and future aspirations.

To meet Bangladesh's growing demand for international education services, a structured digital growth ecosystem is essential to increase qualified inquiries, enhance brand exposure, ensure compliant communication and improve enrollment conversion.

8 roles
Assigned professional support team per engagement
Allocation varies by selected package
90+
Creative designs per month at the top tier, print-ready included
Market Leadership Partnership
3 intakes
January, May and September campaign cycles planned in advance
Plus destination-specific intakes
Primary audience
SSC / O-Level and HSC / A-Level students planning to study abroad
Bachelor's graduates applying for Master's programs
Students seeking scholarships and affordable universities
Students with study gaps seeking suitable international pathways
Applicants with or without IELTS requirements
Students targeting UK, Canada, Australia, New Zealand, Malaysia, Europe & more
Students seeking admission support, visa guidance & pre-departure assistance
Secondary audience
Parents and guardians of prospective students planning overseas education
Working professionals exploring international academic or career advancement
Students researching long-term career, migration or settlement pathways
Schools, colleges and institutions seeking partnership or referral opportunities
HR professionals exploring professional development and international education programs
Project objectives

A scalable, compliant, performance-driven growth ecosystem.

The primary objective is to build a digital growth ecosystem for education and student visa consultancy firms that consistently generates qualified student inquiries, elevates brand authority, expands market exposure and supports sustainable enrollment growth across multiple study destinations.

Increase qualified student inquiries Strengthen brand credibility & positioning Increase brand exposure across all platforms Manage student queries via Messenger, WhatsApp & web Improve inquiry-to-enrollment conversion Structured lead management & follow-up systems Weekly / monthly content & intake-based funnels Professional graphics, videos, scripts & content Website, landing pages, SEO & platform management Measurable ROI through analytics & reporting Compliant & brand-consistent communication Strategic growth through regular review meetings Multi-destination recruitment & student relationships

MHS Planet works as a strategic digital growth partner — implementing a structured 360° digital marketing, lead management and student engagement system focused on generating qualified inquiries, improving consultation conversion and supporting enrollment growth. Lead generation, social media management, student query handling, creative production, website support, brand authority building, performance tracking and strategic optimization are run as one engagement, not eight disconnected ones.

The conversion reality

Online inquiries alone do not enroll students. Office consultations do.

In the education consultancy sector, personal office consultation plays a critical role in improving student conversion and enrollment rates. Online inquiries rarely lead to final enrollment unless students and guardians receive proper counseling and guidance through direct consultation.

So the campaign is only half the job. A structured communication, follow-up and counseling workflow is maintained throughout the engagement — engineered to move a lead from an ad click to a chair in your office.

01
Lead capture & recording
All incoming leads from digital campaigns, Messenger, WhatsApp, website forms and social channels are recorded and managed through a structured lead tracking system — minimising missed leads and ensuring proper follow-up.
02
Immediate response & qualification
The assigned communication team contacts new leads promptly, assesses academic profile and interest level, and schedules consultation sessions at the earliest opportunity.
03
Office consultation encouragement
Prospective students and guardians are encouraged to visit the office for direct counseling — the single step that most significantly increases application and enrollment probability.
04
Expert counseling & guidance
Dedicated counselors guide students on university selection, course options, admission requirements, country-specific visa processes, scholarship opportunities and documentation.
05
Application & enrollment processing
Qualified leads are guided through the complete application process — from document preparation and submission to final enrollment and pre-departure briefing.
Performance monitoring & reporting

To maintain efficiency, accountability and continuous improvement, daily performance monitoring is implemented across all key touchpoints.

Daily lead reports
All incoming leads tracked, recorded and reviewed daily by team leads.
Communication tracking
Activities monitored with follow-up status, response quality and consultation scheduling updates.
Counselor performance
Conversion progress evaluated continuously through KPI review and consultation outcome tracking.
Lead-to-application rate
Conversion rates measured to continuously optimise campaign, follow-up and counseling performance.
Cost per lead (CPL)
Campaign cost efficiency tracked and optimised to improve return on advertising spend.
Final enrollment tracking
End-to-end enrollment performance tracked as the primary success KPI.
Digital growth strategy

Lead generation & student acquisition system.

A structured digital lead generation and conversion funnel: attract qualified students, nurture their interest through informative content, manage inquiries professionally, and guide them toward office consultation and final application processing.

Social media advertising — Facebook, Instagram, Google, YouTube, TikTok, WhatsApp & more
Academic campaigns
Study in UK, Canada, Australia, New Zealand, Malaysia, Europe & more
Bachelor's and Master's program promotions
Scholarship and affordable university options
Application Day and Admission Campaign events
Course selection and academic pathway guidance
Destination campaigns
Country-specific study opportunity campaigns
Intake-based seasonal campaigns — January, May, September
IELTS-required and IELTS-free program promotions
Study gap and alternative pathway campaigns
Destination-wise visa and admission guidance campaigns

Content & brand authority

To build trust among students and parents, consistent educational, promotional and informative content is published across digital platforms.

Study abroad guidance and country-specific application processes
Student success stories and visa approval testimonials
University admission updates and deadline reminders
Visa documentation and interview preparation tips
Scholarship opportunities and funding options
Intake announcements and enrollment deadline reminders
Social media captions, campaign scripts, reels, videos and educational posts
Website and blog content support for SEO and brand authority
Performance tracking

What gets measured every month.

Campaign, content, platform and lead performance are continuously monitored to improve results and maximise ROI.

▪ Qualified student inquiries
▪ Follow-up and response status
▪ Cost per lead (CPL)
▪ Consultation-to-application rate
▪ Lead source & platform performance
▪ Final enrollment performance
▪ Messenger, WhatsApp, website & social inquiry tracking
▪ Platform-wise ROI analysis
▪ Lead-to-consultation ratio
▪ Weekly / monthly optimization insights
This content and tracking strategy positions your consultancy as a trusted, informative and reliable education brand — while keeping every taka of ad spend accountable.
Scope of services

Eight service tracks, one integrated engagement.

Integrated Digital Growth & Business Development Service — each track carries its own defined deliverables, scaled to the package you select.

Note: Advertising budget is not included in the service fee and is finalized separately based on campaign strategy, platform selection and campaign scale.

Digital Marketing & Multi-Channel Advertising
Strategic campaign planning for education consultancy marketing
Multi-platform advertising — Facebook, Instagram, Google, YouTube, TikTok, LinkedIn & more
Destination-focused targeting — UK, Canada, Australia, New Zealand, Malaysia, Europe & more
Intake-based campaign planning — January, May, September & other intakes
Scholarship, course, pathway and university promotion campaigns
Retargeting and audience refinement strategy
Funnel-based lead generation campaigns
Landing page and lead form conversion optimization
Deliverables
Active campaign management across selected platforms · Campaign setup, monitoring and optimization · Monthly marketing performance and ROI reporting
Creative Design & Branding Support
Social media creatives for regular posting
Scholarship and intake countdown creatives
Student success and testimonial designs
Event promotion banners and graphics
Ad creative variations — static, carousel, motion & short-form formats
Infographic and educational content designs
Print-ready marketing materials — banner, flyer, brochure
Brand consistency and visual identity alignment
Deliverables
Monthly creative production based on selected package · Digital and print-ready design formats · Platform-optimized creative assets
Video Production & Editing
Short-form video content — Reels, TikTok, YouTube Shorts
Student testimonial and success story videos
Visa and admission success announcement videos
Promotional and brand awareness videos
Educational explainer videos for study abroad guidance
Script support, captions, subtitles and motion graphics
Optional in-house video shoot support (Premium)
Deliverables
Edited video content based on monthly production allocation · Platform-optimized video formats · Reels / shorts-ready outputs with captions and subtitles
Social Media & Channel Management
Facebook page management and engagement
Instagram content management
YouTube channel optimization
TikTok short-form content growth support
LinkedIn positioning and credibility building
Google Business Profile management
Weekly / monthly content planning and scheduling
Caption writing, campaign messaging and post copywriting
Comment, inbox, Messenger & social media inquiry handling
WhatsApp inquiry coordination and lead redirection
Deliverables
Regular content publishing schedule · Weekly / monthly content calendar · Social media engagement and inquiry management support · Monthly growth and engagement report
Website Management, SEO & Blog Support
Website content updates and improvements
Landing page creation and optimization
Blog content publishing for SEO and brand authority
On-page SEO optimization
Website speed and performance monitoring
Inquiry form and conversion point improvement
Technical support and basic security checks
Google visibility and search-friendly content support
Deliverables
Monthly website performance summary · SEO and content update summary · Landing page and inquiry form improvement recommendations
Event Campaigning & Promotion
Online event campaign planning
Application Day and Admission Campaign promotion funnel
Lead registration system setup
Event-based advertising campaigns
Event creative, content and promotional material support
Offline event planning support (Premium)
Event execution coordination & manpower support (Premium)
Event coverage support — photo / video, where applicable
Deliverables
Event promotion plan · Lead registration and inquiry tracking support · Event campaign performance summary
CRM & Lead Management System
Lead capture system setup
Lead assignment and tracking structure
Messenger, WhatsApp, website form & social media lead coordination
Counselor performance monitoring structure
Follow-up tracking framework
KPI-based lead monitoring
Lead status categorization — new, contacted, consultation scheduled, application started, enrolled
Missed lead reduction and follow-up improvement process
Deliverables
Structured lead tracking format / system · Follow-up and lead status monitoring framework · Counselor and communication performance summary
CRM setup and maintenance structure depends on the selected service package.
Reporting, Monitoring & Strategy Review
Monthly marketing performance dashboard
Lead quality analysis
Cost-per-lead performance tracking
Platform-wise performance review
Conversion improvement recommendations
Weekly / monthly strategic review meeting based on package
Continuous growth roadmap planning
Market and competitor analysis reporting
Operational insights and campaign improvement recommendations
Deliverables
Monthly performance report · Lead quality and conversion summary · Campaign optimization recommendations · Strategy review meeting and action plan
Investment & engagement structure

Three scalable engagement models.

Each package is structured around business growth objectives, marketing intensity, creative production volume, advertising scale and operational support requirements. All three run on a monthly retainer with a 12-month agreement.

Strategic Growth Plan
Foundation tier
BDT 50,000 / month
Introductory offer
BDT 45,000 / month
Applicable for the first 3 months

For organizations aiming to establish a structured digital presence, strengthen brand visibility, and generate consistent student inquiries through targeted digital marketing campaigns.

  • Facebook, Instagram, Google & YouTube advertising
  • Basic destination-focused campaigns & retargeting
  • Basic creative support; custom designs on-demand
  • Basic lead tracking format & follow-up tracking
  • Monthly summary report & virtual strategy meeting
RECOMMENDED
Performance Scaling Plan
Growth tier
BDT 80,000 / month
Introductory offer
BDT 72,000 / month
Applicable for the first 3 months

For consultancies seeking stronger lead generation performance, multi-platform campaign expansion, improved student inquiry management, and better conversion tracking.

  • Adds TikTok — advanced funnel & multi-destination campaigns
  • 60+ designs per month, including print-ready
  • 8–10 edited videos per month
  • Structured Messenger, WhatsApp & social inbox coordination
  • Structured lead management system + priority support
Market Leadership Partnership
Full partnership tier
BDT 1,20,000 / month
Introductory offer
BDT 1,08,000 / month
Applicable for the first 3 months

For organizations targeting aggressive growth, strong brand authority, expanded digital visibility, and integrated online and offline market presence.

  • Advanced multi-channel advertising & multi-level funnels
  • 90+ designs and 12–15 videos per month
  • 10 hours per month of in-house video shoot
  • Event organization + manpower support up to 4 persons
  • Dedicated project manager & weekly strategic review

Advertising budget is separate from the monthly service fee and is finalized based on campaign strategy, intake focus, platform selection and campaign scale. The packages above reflect our standard pricing structure — every consultancy has different requirements, business scale and special needs, so final scope and pricing are tailored per client.

Introductory growth phase — 10% off the first three months

The first three months focus on building the marketing foundation, campaign structure, lead generation system, content workflow and performance tracking process required for sustainable growth. As those systems are established and optimised, measurable revenue impact may take time to stabilise.

To support this setup phase, MHS Planet offers a special 10% introductory discount for the first three months. From month 4 onward, the standard package fee applies.

Strategic Growth Plan
BDT 45,000 / month
Performance Scaling Plan
BDT 72,000 / month
Market Leadership Partnership
BDT 1,08,000 / month
1. Signing money / advance payment
30% of the selected monthly package fee is payable upon agreement signing or MOU confirmation
This advance payment is adjusted against the first month's invoice
Project activities commence after advance payment and formal confirmation
2. Post-paid monthly payment model
Services are executed first under the agreed monthly scope
Remaining 70% of the first month's fee is payable at the beginning of the following month
From the second month, the regular monthly fee follows the agreed post-paid billing cycle
Monthly invoices are generated on the 1st working day of every month
Payment must be cleared by the 10th day of each month
If the project starts mid-month, the first invoice may be calculated pro-rata
All payments are made against official invoices issued by MHS Planet
Worked example — Market Leadership Partnership
Introductory monthly fee
BDT 1,08,000
First three months
At MOU signing — 30% advance
BDT 32,400
Adjusted with the first month's invoice
After month one — remaining 70%
BDT 75,600
Payable early next month, cleared by the 10th

From the following month onward, billing continues under the regular post-paid monthly model. If the project starts mid-month, the service fee is calculated proportionately based on the actual service period. Payment methods: bank transfer or cheque. Bank and account details are shared directly with confirmed clients upon MOU signing, for security reasons.

Final scope, pricing and terms are tailored individually to each consultancy's size, requirements and specific needs. Contact client@mhsplanet.com for a personalized quotation.

Package comparison

What actually changes between the three tiers.

Every tier covers the same eight service tracks. What scales is platform breadth, creative and video volume, inquiry-handling depth, event support, CRM structure and how often we sit down together.

Service Strategic Growth
BDT 50,000 / mo
Performance Scaling
BDT 80,000 / mo
Market Leadership
BDT 1,20,000 / mo
Digital advertisingFacebook, Instagram, Google, YouTubeFacebook, Instagram, Google, YouTube, TikTokAdvanced multi-channel advertising system
Campaign execution & optimizationStructured campaign setupIncluded with performance optimizationIncluded with advanced scaling strategy
Destination-focused campaignsBasic destination-focused supportMulti-destination campaign supportAdvanced destination-wise segmentation
Retargeting funnelBasic retargetingAdvanced funnel setupMulti-level conversion funnel
Marketing strategy & campaign planningMonthly basic campaign planningMonthly strategy with growth focusAdvanced planning with expansion roadmap
Content strategy & script writingBasic captions and ad copy supportCampaign-based content planning, captions & scriptsFull campaign messaging, scripts, captions & content direction
Social media managementBasic monitoring and posting with client-provided contentGrowth-focused multi-platform managementPremium brand positioning and authority-building
Student query handlingBasic inquiry redirection supportStructured Messenger, WhatsApp & social inbox coordinationAdvanced inquiry management with lead status monitoring
Creative graphic designBasic creative support; custom designs on-demand as add-on60+ designs / month including print-ready90+ designs / month including print-ready
Video editing & short-form contentNot included; on-demand as add-on8–10 videos / month12–15 videos / month
In-house video shoot10 hours / month included
Website managementBasic updatesUpdates + landing page optimizationAdvanced optimization + blog / content strategy
SEO supportBasic on-page supportModerate SEO supportAdvanced SEO and visibility improvement
Landing page & conversion optimizationBasic form / inquiry optimizationLanding page optimizationAdvanced funnel optimization + A/B testing
Google Business ProfileBasic setup and monitoringOptimization and review managementAdvanced local visibility strategy
Event campaigning & promotionOnline campaign planning and promotionEvent planning + basic execution supportEvent organization + manpower support up to 4 persons
Offline promotion supportIncluded if required — basic support
CRM & lead managementBasic lead tracking formatStructured lead management systemAdvanced CRM setup + performance monitoring
Lead follow-up & inquiry coordinationBasic follow-up trackingStructured follow-up monitoringAdvanced lead tracking and performance monitoring
Consultation conversion supportBasic consultation funnel guidanceConsultation conversion optimizationAdvanced student conversion strategy
Reputation & brand authorityBasic brand visibility supportReview, testimonial and credibility buildingAdvanced reputation growth and authority positioning
Market & competitor analysisQuarterly reviewMonthly reviewOngoing strategic monitoring
Reporting & analyticsMonthly summary reportAdvanced report + strategy meetingDetailed KPI dashboard + dedicated review
Strategy meetingsMonthly virtual meeting / on-demand supportMonthly physical or virtual meetingWeekly strategic review and high-level consultation
Account & project managementShared project supportShared / assigned project supportDedicated project manager
Priority support & execution speedStandard support with basic on-demand assistancePriority supportHighest priority and fast-track execution
Team support structure

You are not hiring one marketer. You are hiring eight specialists.

Each engagement package includes an assigned professional support team covering strategy, campaign execution, creative production, platform management, content planning, lead monitoring and performance optimization. Support allocation and involvement vary based on the selected package.

Dedicated Project Manager
Project coordination, timeline management, execution follow-up and client communication.
Digital Marketing Specialist
Paid advertising strategy, campaign setup, optimization, audience targeting and performance monitoring.
Creative Designer & Video Editor
Visual content design, creative production, video editing, motion content and brand consistency.
Social Media Manager
Content publishing, platform management, audience engagement and community coordination.
SEO Specialist
Search visibility improvement, on-page SEO support, Google visibility and website optimization.
Website Developer
Landing page management, technical updates, inquiry form optimization and website performance monitoring.
Business Development Manager
Growth strategy alignment, lead flow improvement, operational insights and expansion planning.
Education Marketing Strategist
Education-sector campaign planning, intake-based strategy, student acquisition approach and destination-focused marketing guidance.
Terms & conditions

Transparent from the first month.

Published up front, not buried in an annexe. These are the operating terms of the engagement.

Project & service timeline
Service commences after signing money / advance payment and written approval, work order or MOU confirmation
Marketing, advertising, content, platform management and reporting follow the mutually agreed monthly strategy plan
Delays in approvals, information, documents, brand assets or platform access from the client may affect delivery timelines
Execution timelines may also depend on third-party platform approval processes — Meta, Google, TikTok, YouTube and others
Contract duration
The service agreement is valid for 12 months from the project start date
The first three months are the foundation-building and optimization phase under the introductory offer
After the first three months, services continue at the standard package rate
Continuation is subject to timely payment and mutual cooperation between both parties
Renewal & termination
After the one-year contract period, the agreement may be renewed upon mutual agreement
Either party may request a contract review after the initial three-month foundation phase
Early termination requires 30 days' written notice from either party
Outstanding payments, approved work, pending invoices or payable service charges must be settled before termination is finalized
If the client terminates after work has begun for a billing cycle, the service charge for that period remains payable
Scope adjustments
The engagement is based on the services, deliverables and package limits set out in the proposal
Additional requirements, platforms, creative production, campaign expansion, event support or major changes outside the agreed scope are quoted separately
Additional work is implemented only after written approval from the client
Advertising budget, media buying, influencer cost, third-party tools, software subscriptions, printing and external production expenses are not included unless specifically mentioned
Client responsibilities
Provide accurate business, service, admission, university, scholarship, destination and offer-related information
Ensure timely approval of content, creatives, campaigns, landing pages and promotional materials
Provide platform access — Meta Business Suite, Google Ads, Analytics, website CMS, Google Business Profile and other relevant tools
Assign a primary contact person for coordination, approvals and communication
Ensure all claims, offers and promotional statements approved by the client are accurate and compliant
Support lead conversion through timely counseling, follow-up and student communication from the client-side team
Advertising & platform policy
Advertising budget is separate from the monthly service fee and is finalized based on campaign strategy, platform selection and scale
Campaign performance may vary with audience behaviour, competition, seasonality, platform algorithm changes and advertising budget
MHS Planet follows standard advertising practices, but final ad approval depends on third-party platform policies
MHS Planet is not responsible for ad disapproval, account restrictions, policy changes or platform-level disruptions caused by third parties
Intellectual property
Final campaign materials and creative assets developed under the agreement belong to the client after full payment
MHS Planet may showcase non-confidential work in its portfolio, case studies or promotional materials unless restricted in writing
Source files, editable working files, raw footage, internal templates and strategy documents remain MHS Planet property unless otherwise agreed in writing
Third-party stock assets, fonts, plugins, tools or licensed materials remain subject to their respective licensing terms
Confidentiality & data security
Both parties maintain strict confidentiality over business information, marketing strategy, pricing, campaign data, student inquiries, access credentials and internal documents
MHS Planet implements reasonable technical and administrative measures for secure handling of client data
The client is responsible for maintaining secure access control for all official accounts and platforms shared with MHS Planet
Access credentials should be shared through secure and approved communication channels wherever possible
Liability limitation
MHS Planet's total liability is limited to the monthly service fee paid for the relevant service period
MHS Planet is not liable for third-party platform issues, advertising account restrictions, external service disruptions, technical downtime or policy changes beyond its control
Marketing services do not guarantee specific admission, visa approval, enrollment numbers or revenue outcomes — results depend on student eligibility, counseling quality, offer availability, visa decisions, market demand, competition and client-side follow-up
MHS Planet provides strategy, execution, optimization and reporting support to improve performance, but final business outcomes cannot be guaranteed

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A personalized quotation tailored to your intakes, destinations and team — no obligation, just a conversation about your growth targets.

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