Services/Online Advertising/Google Ads Management
Google Ads management · Bangladesh
SearchReach

Google Ads Management

Be found the moment they search.

Search, Performance Max, Demand Gen, Display, Shopping, YouTube and App campaigns — planned, built and optimised weekly by a Dhaka team, with conversion tracking set up before the first taka is spent and Google's exact cost reported separately from our fee.

Local servicesEducation & study abroadE-commerceHealthcareReal estateB2B & software
Book a free consultationSee packages
At a glance
Campaign typesAll 9, incl. PMax & Demand Gen
ManagementFrom ৳7,500 / month
SetupFree with 3-month plan
Ad creditOwn card or Open-Rate ৳152–165/$
ReportingMonthly → weekly + live
AccountYour name, your customer ID
Market reality

Search is the most underused channel in Bangladesh.

Most Bangladeshi businesses spend their whole digital budget on Facebook, where they interrupt people who were not looking. Google Search reaches people at the moment they type 'IELTS coaching Mirpur', 'study in Canada', 'AC repair near me' or 'buy sofa Dhaka'. Intent is higher, leads are better, and competition in Bangla keywords is still thin.

The barrier has been price and trust: established agencies start at ৳22,000 a month plus setup, and cheaper options rarely set up tracking at all.

3.41%
Average Google Search click-through rate across industries (education 3.78%, e-commerce 4.10%)
Google Ads benchmarks 2026
৳22k–65k
Monthly management at established Dhaka Google Ads specialists, plus ৳30k–50k setup
Published rate cards, 2026
৳70k–2L
What full-service Dhaka agencies typically quote for the same scope
Dhaka agency pricing, 2026
15%
VAT on foreign digital advertising payments, collected by banks
Finance Act 2026 / Bangladesh Bank
2–4 weeks
Typical time for cost-per-lead to stabilise on a new Search campaign
MHS Planet working benchmark
৳7,500
Where SearchReach starts — with tracking, weekly optimisation and a monthly review
MHS Planet
SignalWhat it means for you
IntentSearchers are already buyingA search query states the need, the location and often the budget. You pay only when someone clicks.
Bangla searchThin competition, cheaper clicksMost advertisers bid only on English keywords. Bangla and Banglish queries are frequently cheaper and convert well.
AutomationAI campaigns need clean dataPerformance Max, Demand Gen and AI Max work only as well as the conversion data you feed them. Without tracking they spend fast and learn little.
PrivacyLost signal must be recoveredEnhanced conversions, consent mode and offline imports recover conversions that browser cookies no longer see.
Display → Demand GenGoogle is merging visual campaignsDisplay is moving into Demand Gen and Video action campaigns have been retired. Accounts built on old types need restructuring.
What changes

Why most Google Ads accounts waste money.

What usually goes wrong

×

Broad keywords with no negative lists — paying for 'free', 'job' and 'PDF' searches

×

No conversion tracking, so Google optimises for clicks instead of customers

×

Performance Max launched on day one with no data

×

One ad, one landing page, no testing

×

English-only keywords in a Bangla-searching market

×

Agency-owned accounts and reports that hide the real Google cost

How SearchReach runs it

✓

Tight keyword themes in Bangla, English and Banglish with negative lists from day one

✓

Calls, forms, WhatsApp clicks and purchases tracked and tested before launch

✓

Search first; PMax and Demand Gen only once conversions are steady

✓

Every relevant asset written and tested monthly

✓

Offline imports so Google learns which leads became customers

✓

Your account, your customer ID, Google's exact cost in every report

Full coverage

Every Google Ads option we manage.

Goals, campaign types, networks, assets, lead and sales options, bidding, targeting and tracking — open any group to see what is included.

Campaign goalsWhat Google optimises toward6
Sales
Online purchases, checkouts and store revenue, optimised by conversion value or ROAS.
Leads
Form submissions, calls, WhatsApp clicks, sign-ups and admission enquiries.
Website traffic
Qualified visits to a landing page, blog or product listing.
App promotion
Installs, in-app actions and pre-registration on Google Play.
Awareness & consideration
Reach, video views and engagement for launches and brand campaigns.
Local store visits
Directions, calls and visits to a physical branch, shop or clinic.
Campaign typesEvery campaign type we run9
Search
Text ads on Google results for keywords you choose, in Bangla and English. The highest-intent traffic on the internet.
AI Max for Search
Google's AI expansion layer on Search: broader query matching and auto-generated text, with URL and brand controls kept tight.
Performance Max
One goal-based campaign across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. Run after Search has clean conversion data.
Demand Gen
Visual ads on YouTube (Shorts, in-feed, in-stream), Discover, Gmail and the Display Network — Google's answer to social ads.
Display
Image and responsive ads across millions of websites and apps; now moving into Demand Gen. Used mainly for remarketing.
Shopping
Product listings with image, price and store name from your Merchant Center feed.
Video (YouTube)
Views and reach campaigns — skippable, non-skippable, bumper, in-feed and Shorts. See VideoReach for creator packages.
App
Automated installs and engagement across Search, Play, YouTube and Display.
Smart campaigns
Simplified campaigns for very small businesses with a limited budget — we use them sparingly.
Networks & surfacesWhere your ads can appear8
Google Search
Results pages on desktop and mobile, including Bangla-language queries.
Search partners
Partner sites that use Google search; switched on or off by performance.
Google Maps
Promoted pins and local results for nearby searches.
YouTube
Home feed, watch page, search results, Shorts and connected TV.
Gmail
Promotions and social tabs.
Discover
The Google app's content feed on Android and iOS.
Google Display Network
Millions of news sites, blogs and apps.
Google Play
Store listings and search for app campaigns.
Ad assets (extensions)Extra lines that raise click-through rate11
Sitelinks
Extra links to courses, products, branches or offers.
Callouts
Short benefits — 'Free consultation', 'Cash on delivery'.
Structured snippets
Lists such as services, courses, destinations or brands.
Call
A call button on mobile, tracked as a conversion.
Lead form
A form inside the ad — no landing page needed.
Location
Address, map and distance from Google Business Profile.
Price
Up to eight priced items or packages.
Promotion
Eid, Puja, admission-season and sale offers with dates.
Image
Visuals beside text ads.
Business name & logo
Brand identity on every ad.
App
A link to your Play Store app.
Lead & sales optionsHow a click becomes revenue7
Website forms
Landing pages with tracked form submissions and thank-you pages.
Calls
Call assets, call-from-website tracking and minimum call length rules.
WhatsApp clicks
Click-to-WhatsApp buttons on landing pages, tracked as conversions.
Lead form asset
Leads captured directly on Google, synced to your sheet or CRM.
Offline conversion import
Admissions, bookings and closed sales from your CRM sent back to Google so bidding learns what a good lead is.
E-commerce purchases
Purchase tracking with value, via GA4 and enhanced conversions.
Dynamic remarketing
Showing past visitors the exact products or courses they viewed.
Bidding strategiesHow we pay for results8
Maximise clicks
Only for brand-new accounts with no data, with a CPC cap.
Maximise conversions
The default once conversions are tracked.
Target CPA
A set cost per lead or sale once there is steady data.
Maximise conversion value
For e-commerce with varying basket sizes.
Target ROAS
A set return on ad spend for mature stores.
Target impression share
Owning brand searches against competitors.
Manual CPC
Tight control in very small or sensitive accounts.
CPV / CPM
Video and awareness campaigns.
TargetingWho sees your ads9
Keywords
Bangla, English and Banglish keywords with exact, phrase and broad match, plus negative keyword lists.
Location & radius
Country, division, district, city or a radius around your branch.
Language & schedule
Bangla and English users, ad hours matched to your sales team.
Devices
Mobile, desktop, tablet and TV bid adjustments.
Remarketing
Website visitors, app users and YouTube viewers.
Customer Match
Your customer list, hashed and uploaded securely.
Custom segments
People who searched specific terms or visited competitor-type sites.
In-market & affinity
Google's audiences of people actively researching or interested in a topic.
Life events & demographics
Graduating, moving, starting a business; age, gender, parental status.
Tracking & measurementProof that the money works8
Google Analytics 4
Events, conversions, audiences and attribution reports.
Google Tag Manager
One container for every tag; server-side tagging where available.
Enhanced conversions
Hashed first-party data that recovers conversions lost to privacy changes.
Consent mode
Respecting user consent while keeping modelled conversion data.
Call tracking
Calls from ads and from your website measured by duration.
Merchant Center
Product feed setup, error fixing and feed optimisation.
Looker Studio dashboard
A live dashboard with cost, conversions and trends.
Google Business Profile
Optimised profile for Maps, local ads and reviews.
Budget estimator

What could your budget buy?

Move the slider and pick your industry for a planning range of monthly clicks and the plan that fits.

Planning ranges for Bangladesh Google Search, Bangla + English keywords. Real CPCs depend on keyword competition, Quality Score, landing page and season — we confirm with Keyword Planner before launch. No click or sales volume is guaranteed.
Estimated clicks / month
Assumed CPC band
Daily spend
Equivalent ad credit at Open-Rate
Recommended plan
Industry playbooks

Built for how your industry converts.

IndustryWhat we runTypical start budgetWe measure
Education & coachingSearch on course + location terms, lead form asset, YouTube remarketing৳25,000–50,000Cost per qualified enquiry, admissions
Study abroad & visaSearch by destination and intake, offline import of counselling bookings৳40,000–1LCost per counselling session, file opened
E-commerceSearch + Shopping + Performance Max with feed, dynamic remarketing৳50,000–2LROAS, cost per order, new customers
Healthcare & clinicsLocal Search, call assets, Maps, appointment forms (within medical ad policy)৳20,000–60,000Cost per booked appointment
Real estateSearch on project + area terms, Demand Gen video, lead form + call৳50,000–1.5LCost per site visit
Travel & tourismSearch by destination and package, promotion assets, YouTube৳30,000–80,000Cost per booking enquiry
Local servicesSearch + call ads within a radius, Google Business Profile৳15,000–40,000Cost per call over 60 seconds
B2B & softwareSearch on solution terms, LinkedIn-style custom segments, demo forms৳40,000–1.5LCost per qualified demo
Investment

Four plans. Priced below the Dhaka market, not below the work.

Management fee only — the ad budget is separate and goes to Google. Percentage plans charge whichever is higher, so the fee scales fairly with spend.

Launch
First Google Ads, small business
৳7,500
/ month
Setup ৳5,000 — free with 3-month plan
Intro offer
First month ৳3,750 on a 3-month commitment

For local services, clinics, coaching centres and shops starting on Search with up to ৳60,000 monthly ad spend.

Includes
  • 1–2 Search campaigns, Bangla + English keywords
  • Call, WhatsApp and form tracking
  • Google Business Profile tune-up
  • Weekly search-term and negative keyword review
  • Monthly report and review call
RECOMMENDED
Growth
Growing SMEs, education, e-commerce
৳15,000
/ month or 12%
Setup ৳12,000 · whichever is higher · spend ৳60k–2.5L
Intro offer
Setup free + first month 50% off on a 3-month plan

Search plus Performance Max or Demand Gen, YouTube remarketing and a proper tracking stack.

Includes
  • Search + PMax / Demand Gen + remarketing
  • GA4, GTM and enhanced conversions
  • Offline conversion import from your CRM or sheet
  • Landing page recommendations
  • Bi-weekly report, monthly strategy call
Scale
Large businesses and multi-branch
৳30,000
/ month or 10%
Setup ৳20,000 · spend ৳2.5L–8L

Every campaign type, Shopping feeds, structured experiments and a live dashboard.

Includes
  • Unlimited campaigns across all Google networks
  • Shopping and Merchant Center feed optimisation
  • A/B experiments on bids, ads and pages
  • Looker Studio live dashboard
  • Weekly report and call
Enterprise
Corporate, banks, universities, groups
From ৳50,000
/ month or 8%
Onboarding ৳30,000 · spend ৳8L+

Dedicated manager, governance and brand safety for organisations with several brands or departments.

Includes
  • Account audit, structure and governance
  • Brand-safety exclusions and approval workflow
  • Billing on your own Google account
  • VAT invoice and AIT documentation
  • Monthly business review meeting
One-time
Campaign sprint — ৳3,000 / ৳6,000

A single Search or Video campaign for up to 15 days — admission season, Eid sale, event or launch. ৳6,000 for larger or multi-campaign builds. Ad credit at Open-Rate.

  • Keyword or audience research
  • Ads, assets and tracking
  • End-of-campaign report
One-time
Deep account audit — ৳4,999

For accounts already running. A written audit of structure, keywords, wasted spend, tracking and bidding with a prioritised fix list. Fully credited if you sign a monthly plan within 30 days.

  • Wasted-spend analysis
  • Tracking health check
  • 90-day fix plan
Add-on
Tracking fix — ৳3,000 to ৳8,000

GA4, GTM, enhanced conversions, call tracking or Merchant Center setup on its own — for teams that run ads in-house.

  • Tag audit and rebuild
  • Conversion testing
  • Documentation
What's includedLaunchGrowthScaleEnterprise
Monthly ad spendUp to ৳60,000৳60,000 – 2.5L৳2.5L – 8L৳8L+
Campaign typesSearchSearch, PMax, Demand Gen, remarketingAll Google typesAll types, multi-brand
Campaigns1–2Up to 6UnlimitedUnlimited
TrackingCalls, forms, WhatsApp+ GA4, GTM, enhanced conversions+ offline import, server-sideFull stack + governance
Shopping / feed—Basic feedFeed optimisationMulti-feed
YouTube—RemarketingFull videoFull video + reach planning
TestingAd copyAds + landing pagesStructured experimentsExperiment roadmap
ReportingMonthlyBi-weeklyWeekly + live dashboardLive dashboard + monthly review
Response time2 working days1 working daySame daySame day, dedicated manager

Ad budget is separate and paid to Google — on your card or through Open-Rate. Management fees exclude VAT where applicable. Prices reviewed every six months; your rate is fixed for the commitment period.

First 90 days

What the first quarter looks like.

Week 1
Audit, research and tracking
Business and competitor review, keyword research in Bangla and English, conversion actions defined and tested, Google Business Profile checked.
Week 2
Build and launch
Campaign structure, ads and every relevant asset written; negative keyword lists; budgets and bidding set conservatively; launch.
Weeks 3–4
Learning and cleaning
Daily checks on search terms and spend; irrelevant traffic blocked; first ad copy test; first report.
Month 2
Optimise
Bids move toward cost-per-lead targets; landing page fixes; remarketing and Demand Gen added on Growth and above.
Month 3
Scale what works
Budget shifts to winning campaigns, Performance Max or Shopping introduced when conversion data is stable, 90-day review with next-quarter plan.
Deliverables

What you receive, and how often.

DeliverableLaunchGrowthScale / Enterprise
Media plan with forecast ranges✓✓✓
Search-term and negative keyword reviewWeeklyTwice weeklyDaily
New ad copy and asset testsMonthlyEvery 2 weeksWeekly
Performance report (exact Google cost, clicks, impressions, conversions)MonthlyBi-weeklyWeekly + live
Strategy callMonthlyMonthlyWeekly / monthly business review
Landing page recommendationsBasic✓✓ with experiments
Quarterly plan—✓✓
How we work

The six-step SearchReach process.

Step 1
Free consultation
A 20-minute call about your goal, offer, margin and budget. You get an honest answer on whether paid ads make sense yet — sometimes the first fix is the landing page, not the campaign.
Step 2
Audit & plan
Keyword, audience and competitor research; a written media plan with budget split, estimated reach or clicks and the KPIs we will be judged on.
Step 3
Setup in your name
Ad accounts, billing and pixels are created in your business name. Tracking is installed and tested before a single taka is spent.
Step 4
Launch & learning
Campaigns go live with controlled budgets. The first 7–14 days are the learning phase — we watch daily and avoid changes that reset it.
Step 5
Optimise weekly
Search terms, negatives, bids, audiences, placements and creatives reviewed every week. Budget moves to what converts.
Step 6
Report & plan next month
Exact platform cost, impressions, clicks and conversions — reported separately from our fee — with what we learned and what changes next.
Transparency

Google's rules, and ours.

Google's third-party policy requires agencies to disclose fees in writing, show them on invoices, report Google's exact cost and give clients their customer ID on request. We go further.

Your account, your data. Ad accounts, pixels and audiences are created in your business name. If you leave, everything stays with you.

Fees written before you pay. Our management fee is stated in writing before the first purchase and shown as a separate line on every invoice.

Exact platform cost. Reports show exactly what Google, Meta, TikTok or LinkedIn charged — never blended with our fee.

Customer ID on request. Your Google Ads customer ID and ad account IDs are always available to you.

No fake engagement. We only use official ad platforms. No bot views, bought followers or engagement pods.

Estimates, not guarantees. We forecast ranges from real platform tools. Nobody can honestly guarantee views, subscribers or sales.

Team

Who works on your account.

Account strategist

Owns your goals, budget plan and monthly review. Your main contact.

Google Ads specialist

Builds and optimises campaigns daily — keywords, bids, assets and experiments.

Tracking & analytics engineer

GA4, GTM, enhanced conversions, offline import and dashboards.

Copy & creative

Bangla and English ad copy, image and video assets, landing page notes.

Payment & offers

Simple to start, simple to stop.

Monthly management

Billed in advance each month. Fees exclude VAT where applicable; VAT invoice on request.

Ad budget

On your own card directly with Google, or as ad credit through Open-Rate from ৳152/$ — paid by bKash, bank transfer or cheque.

3-month launch offer

Setup free on Launch and Growth, plus 50% off the first month's management fee.

Google + Meta bundle

Run Google Ads and Meta Ads on Growth or above and save 10% on combined management.

FAQ

Google Ads questions, answered plainly.

How much does Google Ads cost in Bangladesh?
Two parts. The ad budget goes to Google — most small businesses start with ৳20,000–60,000 a month. Our management starts at ৳7,500 a month (Launch), with setup free on a 3-month plan. Ad budget can go on your own card or through our Open-Rate from ৳152 per dollar.
What is the minimum budget for Google Ads?
Google has no fixed minimum, but below about ৳15,000 a month most Search campaigns don't get enough clicks to learn. We recommend ৳20,000–40,000 for local services and ৳40,000–60,000 for lead generation in competitive categories.
Google Ads or Facebook boost — which is better?
Google Ads reaches people who are already searching for what you sell, so leads and calls are usually higher quality. Facebook is better for inbox orders, awareness and retargeting. Most growing businesses run both; our Google + Meta bundle saves 10%.
I don't have a dollar card. How do I pay Google?
Pay us in taka by bKash, bank transfer or cheque and we fund your campaigns through Open-Rate, with the breakdown shown. Or add your own international card to your Google Ads account and pay Google directly.
How long until I see results?
Search ads can bring clicks on day one. Reliable cost-per-lead usually settles after 2–4 weeks of data, and Performance Max needs 4–6 weeks of conversions. We report weekly so you can see the trend.
Do you run Google Ads in Bangla?
Yes. Bangla, English and Banglish keywords and ad copy — many Bangladeshi searches mix both, and that's where cheaper clicks often are.
Who owns the Google Ads account?
You do. We create it in your business name or link your existing account to our manager account. Your customer ID is always available to you.
Can you fix a suspended Google Ads account?
We review the suspension reason, fix policy issues on the site or ads and prepare the appeal. Google makes the final decision, so we cannot guarantee reinstatement.
Do you guarantee leads or sales?
No. We forecast realistic ranges with Keyword Planner and your past data, and we optimise weekly toward the cost-per-lead target we agree with you.
Is the management fee separate from the ad budget?
Yes, always. It's stated in writing before you start and shown separately on every invoice, and our reports show Google's exact charges — as Google's third-party policy requires.
গুগল অ্যাডসে মাসে কত টাকা লাগে?
ছোট ব্যবসার জন্য সাধারণত মাসে ৳২০,০০০–৬০,০০০ বিজ্ঞাপন বাজেট, আর আমাদের ম্যানেজমেন্ট ফি ৳৭,৫০০ থেকে শুরু। ৩ মাসের প্ল্যানে সেটআপ ফ্রি।
Terms

Transparent terms & conditions.

Engagement & billing
  • Management fees are billed monthly in advance; creator and campaign packages are paid upfront
  • Monthly plans are month-to-month after the first commitment period, with 15 days' written notice to stop
  • Management fees are exclusive of VAT where applicable; Open-Rate ad credit and creator packages are all-inclusive
  • Setup fees cover one-time account, tracking and campaign build work and are non-refundable once work starts
Ad budget & ad credit
  • Ad budget is separate from the management fee and is paid to the platform — on your own card, or as ad credit through Open-Rate
  • Ad credit bought through Open-Rate is spent only on your campaigns; the platform invoice or billing screenshot is shared on request
  • Unspent ad credit is carried forward to your next campaign or refunded at the original rate, less any bank charges
  • Platform minimum budgets and billing thresholds apply and may change without notice from the platform
Platform policy
  • All ads must follow the advertising policies of Google, Meta, TikTok and LinkedIn; final approval belongs to the platform
  • We are not responsible for disapprovals, account restrictions or policy changes made by a platform
  • We will not run prohibited products, misleading claims or fake engagement, even on request
  • You are responsible for the accuracy of offers, prices and claims you ask us to advertise
Results & reporting
  • Forecasts of views, reach, clicks or leads are estimates from platform tools — not guarantees
  • Performance depends on offer, price, landing page, competition, season and budget
  • Reports always show the exact platform cost separately from our fees
  • You can request your ad account IDs and Google Ads customer ID at any time
Access & ownership
  • Ad accounts, Business Manager, pixels and audiences are owned by you; we work with partner or user access
  • Creative assets produced and paid for are yours after full payment
  • On termination we hand over all access and documentation within 5 working days
  • Login credentials are never shared by email or chat; access is granted through the platform
Confidentiality
  • Business data, customer lists and results are kept confidential and used only for your campaigns
  • Customer lists uploaded for audiences are hashed by the platform and never reused for other clients
  • We may show anonymised, non-confidential results as case studies unless you opt out in writing
  • Corporate clients receive a VAT invoice and AIT documentation on request

Ready to be found on Google?

Share your website and what you sell. We'll come back with keywords, a budget range and the plan that fits — free, no obligation.

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