Services/Online Advertising/LinkedIn Ads

LinkedIn advertising · B2B · corporate · education

ProReach

LinkedIn Ads for B2B, Corporate & Education

Reach the people who sign, hire and decide.

Lead Gen Forms, Thought Leader, Document, video and conversation ads targeted by job title, seniority, company and skills — with Insight Tag and Conversions API tracking and leads delivered straight to your CRM.

Study abroadUniversitiesIT & softwareRecruitmentB2B servicesCorporates

Book a free consultation See packages

At a glance

Members in Bangladesh12.0M

ObjectivesAll 8 LinkedIn objectives

ManagementFrom ৳15,000 / month

LeadsSynced to your CRM

InvoiceVAT invoice + AIT

AccountYour Campaign Manager

Market reality

The only platform that targets by job title.

Facebook can't reliably tell a CFO from a student. LinkedIn can. For high-value services, a smaller, exact audience beats a large, cheap one.

12.0M

LinkedIn members in Bangladesh

DataReportal, Oct 2025

1.43B

LinkedIn members reachable worldwide — useful for export and diaspora targeting

DataReportal, Apr 2026

Pre-filled

Lead Gen Forms auto-complete from the member's profile, lifting completion

LinkedIn Lead Gen Forms

Use cases

Where LinkedIn pays for itself in Bangladesh.

Use case	What we run	Measured by
Study abroad & universities	Lead Gen Forms to graduates and young professionals by field of study; event ads for webinars	Cost per counselling booking
IT & software export	ABM company lists, Document ads with case studies, Thought Leader ads	Cost per qualified meeting
Recruitment & employer brand	Job applicant and talent lead campaigns, video and carousel culture ads	Cost per qualified applicant
B2B services	Lead Gen Forms by job title and company size, retargeting site visitors	Cost per SQL
Corporate events	Event ads and conversation ads to invited segments	Cost per registration

Full coverage

Every LinkedIn option we manage.

Campaign objectivesAll LinkedIn objectives8

Brand awareness

Impressions among a defined professional audience.

Engagement

Likes, comments, shares, follows and event registrations.

Video views

Views of video ads and thought-leadership clips.

Website visits

Qualified traffic to a page or landing page.

Lead generation

Lead Gen Forms pre-filled from the member's profile.

Website conversions

Sign-ups, demo requests and downloads tracked on your site.

Job applicants

Promoting job posts to qualified candidates.

Talent leads

Building a pipeline of potential hires for employer branding.

Ad formatsEvery LinkedIn format11

Single image

The standard sponsored post.

Carousel

Swipeable cards for services, case studies or programmes.

Video

Native video in the feed.

Document ads

PDFs, brochures and reports readable in the feed — gated for leads if you choose.

Event ads

Promoting a LinkedIn event or webinar.

Thought Leader ads

Promoting a post from your CEO, founder or expert — usually the best-performing format.

Conversation ads

Choose-your-path messages in LinkedIn inbox.

Message ads

A single sponsored message to a member's inbox.

Text ads

Small desktop ads in the right rail.

Dynamic ads

Personalised follower, spotlight and jobs ads.

Connected TV ads

Video on TV screens (availability varies by market).

TargetingThe reason to use LinkedIn7

Job title & function

Reach HR managers, CFOs, IT heads, teachers or engineers.

Seniority

Entry level to C-suite and owners.

Company

Company name, size, industry and growth rate.

Skills & education

Skills, degrees, fields of study and schools.

Groups & interests

Member groups and professional interests.

Matched audiences

Website visitors, contact lists and company lists for account-based marketing.

Lookalike & predictive audiences

New members similar to your best leads (availability varies).

Leads, tracking & automationFrom click to qualified lead5

Lead Gen Forms

Profile-prefilled forms with custom questions, synced to your CRM or sheet.

Insight Tag

Website tracking, retargeting and conversion measurement.

LinkedIn Conversions API

Server-side and CRM conversions for better optimisation.

Accelerate campaigns

LinkedIn's AI-built campaigns, used where data supports them.

LinkedIn Audience Network

Extending reach to partner apps and sites, switched by performance.

Investment

Two plans for professional audiences.

Management fee only; ad budget paid to LinkedIn on your card or through Open-Rate. Percentage plans charge whichever is higher.

RECOMMENDED

Professional

B2B, consultancies, recruiters

৳15,000

/ month or 15%

Setup ৳10,000

Lead generation or hiring campaigns with Lead Gen Forms and Insight Tag tracking.

Includes

Up to 3 campaigns
Audience build by title, seniority, company
Lead Gen Forms synced to your CRM or sheet
Insight Tag and conversions
Bi-weekly report

Corporate

Employer brand and ABM

৳30,000

/ month or 12%

Setup ৳10,000

Thought leadership, document ads, account-based campaigns and employer branding at scale.

Includes

Unlimited campaigns
Thought Leader and Document ad programme
Company-list (ABM) targeting
Conversions API and CRM feedback
Monthly business review, VAT invoice

Ad budget is separate. We recommend at least ৳40,000 a month in LinkedIn ad budget. Fees exclude VAT where applicable.

How we work

The six-step ProReach process.

Step 1

Free consultation

A 20-minute call about your goal, offer, margin and budget. You get an honest answer on whether paid ads make sense yet — sometimes the first fix is the landing page, not the campaign.

Step 2

Audit & plan

Keyword, audience and competitor research; a written media plan with budget split, estimated reach or clicks and the KPIs we will be judged on.

Step 3

Setup in your name

Ad accounts, billing and pixels are created in your business name. Tracking is installed and tested before a single taka is spent.

Step 4

Launch & learning

Campaigns go live with controlled budgets. The first 7–14 days are the learning phase — we watch daily and avoid changes that reset it.

Step 5

Optimise weekly

Search terms, negatives, bids, audiences, placements and creatives reviewed every week. Budget moves to what converts.

Step 6

Report & plan next month

Exact platform cost, impressions, clicks and conversions — reported separately from our fee — with what we learned and what changes next.

Our promise

Transparency you can hold us to.

Your account, your data. Ad accounts, pixels and audiences are created in your business name. If you leave, everything stays with you.

Fees written before you pay. Our management fee is stated in writing before the first purchase and shown as a separate line on every invoice.

Exact platform cost. Reports show exactly what Google, Meta, TikTok or LinkedIn charged — never blended with our fee.

Customer ID on request. Your Google Ads customer ID and ad account IDs are always available to you.

No fake engagement. We only use official ad platforms. No bot views, bought followers or engagement pods.

Estimates, not guarantees. We forecast ranges from real platform tools. Nobody can honestly guarantee views, subscribers or sales.

FAQ

LinkedIn ads questions.

Isn't LinkedIn too expensive?

Clicks cost more than on Facebook, but you pay to reach exactly the job titles and companies you need. For B2B, recruitment and study-abroad leads, the cost per qualified lead is often lower than cheaper platforms.

Is there a minimum budget?

LinkedIn sets its own minimum daily budget per campaign, which we confirm at planning. We recommend at least ৳40,000 a month of ad budget to get meaningful data.

Who is LinkedIn right for in Bangladesh?

Study-abroad consultancies, universities, IT and software exporters, B2B service companies, recruiters, banks and corporates hiring or building employer brand.

Can you run ads from our CEO's profile?

Yes — Thought Leader ads promote posts from a team member's profile with their permission, and they usually earn far more engagement than company-page ads.

Do you connect leads to our CRM?

Yes. Lead Gen Form leads can sync to HubSpot, Salesforce, a Google Sheet or MHS Study CRM, so your team responds within minutes.

Terms

Transparent terms & conditions.

Engagement & billing

Management fees are billed monthly in advance; creator and campaign packages are paid upfront
Monthly plans are month-to-month after the first commitment period, with 15 days' written notice to stop
Management fees are exclusive of VAT where applicable; Open-Rate ad credit and creator packages are all-inclusive
Setup fees cover one-time account, tracking and campaign build work and are non-refundable once work starts

Ad budget & ad credit

Ad budget is separate from the management fee and is paid to the platform — on your own card, or as ad credit through Open-Rate
Ad credit bought through Open-Rate is spent only on your campaigns; the platform invoice or billing screenshot is shared on request
Unspent ad credit is carried forward to your next campaign or refunded at the original rate, less any bank charges
Platform minimum budgets and billing thresholds apply and may change without notice from the platform

Platform policy

All ads must follow the advertising policies of Google, Meta, TikTok and LinkedIn; final approval belongs to the platform
We are not responsible for disapprovals, account restrictions or policy changes made by a platform
We will not run prohibited products, misleading claims or fake engagement, even on request
You are responsible for the accuracy of offers, prices and claims you ask us to advertise

Results & reporting

Forecasts of views, reach, clicks or leads are estimates from platform tools — not guarantees
Performance depends on offer, price, landing page, competition, season and budget
Reports always show the exact platform cost separately from our fees
You can request your ad account IDs and Google Ads customer ID at any time

Access & ownership

Ad accounts, Business Manager, pixels and audiences are owned by you; we work with partner or user access
Creative assets produced and paid for are yours after full payment
On termination we hand over all access and documentation within 5 working days
Login credentials are never shared by email or chat; access is granted through the platform

Confidentiality

Business data, customer lists and results are kept confidential and used only for your campaigns
Customer lists uploaded for audiences are hashed by the platform and never reused for other clients
We may show anonymised, non-confidential results as case studies unless you opt out in writing
Corporate clients receive a VAT invoice and AIT documentation on request

Need to reach decision-makers?

Tell us who your ideal buyer or candidate is. We'll size the audience on LinkedIn and propose a first campaign.

Book a free consultation Back to online advertising