Services/Online Advertising/Facebook & Instagram Ads Management
Meta advertising · Facebook · Instagram · Messenger · WhatsApp · Threads
SocialReach

Facebook & Instagram Ads Management

From boosted posts to a sales system.

Every Meta objective, placement and destination — inbox orders through Messenger and WhatsApp, instant-form leads, website sales and catalog retargeting — with Pixel and Conversions API tracking, COD-aware optimisation and a published dollar rate.

F-commerce pagesOnline shopsEducationReal estateRestaurantsClinics & salons
Book a free consultationSee packages
At a glance
ObjectivesAll 6 Meta objectives
AppsFacebook, Instagram, Messenger, WhatsApp, Threads
ManagementFrom ৳5,000 / month
BoostingOpen-Rate from ৳152/$
TrackingPixel + Conversions API
AccountYour business portfolio
Market reality

Facebook is where Bangladesh shops. It is also where most ad money leaks.

Social media is the main discovery layer for Bangladeshi buyers, and the conversation is often the checkout. But most pages boost posts without tracking, pay a dollar rate they can't verify and never learn which ads produced paid orders rather than cancelled COD.

64.0M
Facebook potential ad reach in Bangladesh
DataReportal, Oct 2025
35.0M
Messenger ad reach
DataReportal, Oct 2025
9.15M
Instagram ad reach — smaller, more premium
DataReportal, Oct 2025
৳8–14
Typical Facebook CPC for e-commerce and fashion in 2026
Bangladesh Meta benchmarks 2026
৳160–231
What agencies charge per boost dollar after markups and VAT
Market quotes 2026
৳152–165
SocialReach Open-Rate — all-inclusive, breakdown shown
MHS Planet
What changes

Boosting versus a real Meta system.

Typical boosting

×

'Boost post' with Engagement as the only goal

×

Same audience for every product

×

No Pixel or Conversions API

×

Messages counted, orders not

×

COD cancellations invisible to Meta

×

Dollar rate with hidden markup

SocialReach

✓

The right objective per goal — Sales, Leads or Engagement to messages

✓

Separate prospecting, retargeting and lookalike audiences

✓

Pixel + Conversions API, tested

✓

Lead and order tracking from Messenger and WhatsApp

✓

Delivered COD orders uploaded back to Meta

✓

Published Open-Rate with every part visible

Full coverage

Every Meta option we manage.

Objectives, placements on every app, conversion destinations, formats, audiences, tracking and automation — open any group.

Campaign objectivesAll six Meta objectives6
Awareness
Reach the most people in your audience at the lowest cost per thousand; ad recall lift for brand campaigns.
Traffic
Clicks to your website, app, Messenger, WhatsApp, Instagram profile or a call.
Engagement
Messages, video views, post engagement, page likes, event responses and calls.
Leads
Instant forms, Messenger and WhatsApp lead conversations, calls and website forms.
App promotion
Installs and in-app events for Android and iOS apps.
Sales
Website and app purchases, catalog sales and conversations that end in an order.
Facebook placementsWhere ads show on Facebook8
Feed
The main desktop and mobile news feed.
Stories
Full-screen vertical stories between friends' stories.
Reels & Reels overlays
Full-screen short video, plus banner and sticker overlays on creators' reels.
Video feeds & in-stream video
Feeds of videos and ad breaks inside longer videos.
Marketplace
Between listings — strong for e-commerce and real estate.
Search results
Ads in Facebook and Marketplace search results.
Right column
Desktop sidebar — cheap remarketing reach.
Business Explore & profile feed
Ads when people browse business content and profiles.
Instagram placementsWhere ads show on Instagram6
Feed
Photo, video and carousel ads in the main feed.
Stories
Full-screen vertical ads between stories.
Reels
Full-screen short video between reels.
Explore & Explore home
Ads where people discover new content.
Profile feed
Ads while browsing someone's profile posts.
Search results
Ads in Instagram search.
Messenger & WhatsAppConversations that close sales7
Click-to-Messenger ads
Ads that open a Messenger chat with your page — the backbone of F-commerce.
Messenger inbox & stories
Ads placed inside the Messenger app.
Sponsored messages
Re-engaging people who already messaged your page, within Meta's rules.
Click-to-WhatsApp ads
Ads that open a WhatsApp chat with your business number.
WhatsApp Status ads
Ads in the Updates tab between status posts (availability varies by market).
WhatsApp Business Platform
API setup for catalogs, order messages, broadcasts and chatbots; Meta's per-message fees apply.
Instagram Direct
Ads that start a DM conversation with your Instagram account.
Threads & Audience NetworkExtra reach beyond the core apps4
Threads feed
Image, video and carousel ads in Threads, now rolling out globally.
Audience Network native & banner
Ads inside partner apps.
Interstitial
Full-screen ads in partner apps between screens.
Rewarded video
Video ads people watch in exchange for in-app rewards.
Conversion destinationsWhere a click goes6
Website
Product, course or landing page with Pixel and Conversions API tracking.
App
Store listing or deep link into your app.
Messenger / WhatsApp / Instagram Direct
A chat with your team or chatbot.
Instant form
Meta's in-app lead form, pre-filled with profile details.
Phone call
Click-to-call from the ad.
Facebook page or shop
Your page, shop section or event.
Ad formatsEvery creative format8
Single image
One image, square or vertical.
Single video
Feed, Stories and Reels video in every ratio.
Carousel
Up to ten swipeable cards for products, courses or features.
Collection & Instant Experience
A full-screen mobile storefront that opens from the ad.
Catalog (Advantage+ catalog) ads
Automatic product ads from your catalog, ideal for retargeting.
Partnership ads
Ads run through a creator's handle with their permission.
Lead form ads
Any format paired with an instant form.
Boosted posts
Promoting an existing post — useful, but limited compared to Ads Manager.
Targeting & audiencesWho sees your ads8
Location
Country, division, district, city or a radius around a pin.
Demographics
Age, gender, language, education and life events where available.
Interests & behaviours
Meta's interest and behaviour categories.
Website custom audiences
Visitors, product viewers, cart abandoners from the Pixel.
Engagement audiences
Video viewers, page and Instagram engagers, people who messaged you or opened a form.
Customer list
Your phone or email list, hashed by Meta.
Lookalike audiences
New people similar to your best customers.
Advantage+ audience
Meta's AI targeting with your audience as a suggestion.
Tracking & automationClean signal and smart delivery8
Meta Pixel
Browser-side event tracking on your website.
Conversions API (CAPI)
Server-side events that recover the signal browsers block.
Offline / CRM conversions
Orders confirmed by phone or delivered COD sent back to Meta.
Domain verification & events
Business verification, domain and priority events.
Advantage+ campaigns
Meta's automated sales, app and lead campaigns.
Advantage+ placements & creative
Automatic placement and creative enhancements, used selectively.
A/B tests & budget control
Structured tests, campaign or ad-set budgets and scheduling.
UTM + GA4
Every ad tagged so results also show in Google Analytics.
Open-Rate

Boosting at a published rate.

Ad credit for Facebook, Instagram, Messenger and WhatsApp ads — card cost plus 15% VAT plus a small visible fee.

Monthly ad credit $5 – $49
৳165 / $1
≈ ৳145 card cost + VAT · ৳20 MHS fee
Monthly ad credit $50 – $199
৳160 / $1
≈ ৳145 card cost + VAT · ৳15 MHS fee
Monthly ad credit $200 – $499
৳155 / $1
≈ ৳145 card cost + VAT · ৳10 MHS fee
Monthly ad credit $500+
৳152 / $1
≈ ৳145 card cost + VAT · ৳7 MHS fee

Open the Open-Rate calculator →

Investment

Four ways to run Meta ads.

Management fee only — ad budget is separate. Percentage plans charge whichever is higher.

Boost Assist
Pay-as-you-go boosting
Open-Rate
from ৳152/$

For pages that just need posts boosted correctly — right objective, audience and budget.

Includes
  • Post boost setup and audience
  • Ad credit at the published rate
  • Spend confirmation after each boost
Starter
F-commerce and small business
৳5,000
/ month
Setup ৳3,000 — free with 3-month plan · spend up to ৳50k
Intro offer
First month ৳2,500 on a 3-month commitment

Proper Ads Manager campaigns for pages selling through Messenger, WhatsApp or a simple website.

Includes
  • Up to 2 campaigns, any objective
  • Meta Pixel and events setup
  • Messenger/WhatsApp lead tracking
  • Audience and creative test each month
  • Monthly report
RECOMMENDED
Growth
Growing brands and lead generation
৳12,000
/ month or 12%
Setup ৳8,000 · spend ৳50k–2L
Intro offer
Setup free + first month 50% off on a 3-month plan

Full funnel with Conversions API, retargeting and structured creative testing.

Includes
  • Up to 6 campaigns, full funnel
  • Conversions API + offline/COD conversions
  • Retargeting and lookalike audiences
  • Instant forms connected to your sheet or CRM
  • Bi-weekly report
Scale
E-commerce and multi-product brands
৳25,000
/ month or 10%
Setup ৳15,000 · spend ৳2L+

Catalog ads, Advantage+ sales campaigns and high-volume creative testing.

Includes
  • Unlimited campaigns
  • Catalog and Advantage+ sales campaigns
  • Weekly creative testing programme
  • Threads and Audience Network tests
  • Weekly report + live dashboard

Add-ons

Add-onPriceWhat you get
WhatsApp Business Platform setup৳5,000 one-timeAPI number, catalog, templates, Click-to-WhatsApp tracking (Meta message fees extra)
Messenger auto-reply & lead bot৳3,000 one-timeGreeting, FAQ answers, lead capture into a sheet
Video ad edit / short cut৳500 – ৳1,500Reels and Stories cut-downs from your footage
Static ad design৳300 – ৳500 per pieceFeed, Story and carousel designs
Business Manager & verification৳2,000 one-timeBusiness portfolio, ad account, domain and pixel ownership in your name

Ad budget is separate — your own card or Open-Rate ad credit. Management fees exclude VAT where applicable.

How we work

The six-step SocialReach process.

Step 1
Free consultation
A 20-minute call about your goal, offer, margin and budget. You get an honest answer on whether paid ads make sense yet — sometimes the first fix is the landing page, not the campaign.
Step 2
Audit & plan
Keyword, audience and competitor research; a written media plan with budget split, estimated reach or clicks and the KPIs we will be judged on.
Step 3
Setup in your name
Ad accounts, billing and pixels are created in your business name. Tracking is installed and tested before a single taka is spent.
Step 4
Launch & learning
Campaigns go live with controlled budgets. The first 7–14 days are the learning phase — we watch daily and avoid changes that reset it.
Step 5
Optimise weekly
Search terms, negatives, bids, audiences, placements and creatives reviewed every week. Budget moves to what converts.
Step 6
Report & plan next month
Exact platform cost, impressions, clicks and conversions — reported separately from our fee — with what we learned and what changes next.
Our promise

Transparency you can hold us to.

Your account, your data. Ad accounts, pixels and audiences are created in your business name. If you leave, everything stays with you.

Fees written before you pay. Our management fee is stated in writing before the first purchase and shown as a separate line on every invoice.

Exact platform cost. Reports show exactly what Google, Meta, TikTok or LinkedIn charged — never blended with our fee.

Customer ID on request. Your Google Ads customer ID and ad account IDs are always available to you.

No fake engagement. We only use official ad platforms. No bot views, bought followers or engagement pods.

Estimates, not guarantees. We forecast ranges from real platform tools. Nobody can honestly guarantee views, subscribers or sales.

FAQ

Meta ads questions, answered plainly.

What's the difference between boosting a post and running Ads Manager campaigns?
Boosting is quick but offers few objectives, little placement control and weak tracking. Ads Manager gives every objective, placement, destination, audience and test. We use boosts only where they're the cheapest option and run everything else in Ads Manager.
What is your Facebook boost dollar rate?
Open-Rate: ৳165/$ for $5–49 monthly, ৳160 for $50–199, ৳155 for $200–499 and ৳152 for $500+, all-inclusive with the breakdown shown.
Can you run ads that send people to WhatsApp?
Yes — Click-to-WhatsApp ads to your business number, and for larger teams the WhatsApp Business Platform with catalogs, order messages and broadcasts. Meta charges its own per-message fees on the platform.
Why do I need Conversions API?
Browser tracking misses a large share of events because of ad blockers and privacy settings. CAPI sends events from your server so Meta optimises on real orders and leads, which usually lowers cost per result.
How do you handle COD orders?
We upload confirmed or delivered orders as offline conversions, so Meta learns which buyers actually pay — not just who clicked 'order'.
My ad account is restricted. Can you help?
We review the restriction, fix policy issues and submit a review request through the proper channel. Meta decides the outcome, so we can't guarantee reinstatement.
Do you make the ad creatives?
Each plan includes ad copy and basic static creative adaptation. Video edits, short cuts and designed posts are add-ons from ৳300.
ফেসবুক বুস্টে প্রতি ডলার কত টাকা?
মাসে $৫–৪৯ হলে ৳১৬৫, $৫০–১৯৯ হলে ৳১৬০, $২০০–৪৯৯ হলে ৳১৫৫, আর $৫০০+ হলে ৳১৫২ — সব খরচসহ, কোনো লুকানো চার্জ নেই।
Terms

Transparent terms & conditions.

Engagement & billing
  • Management fees are billed monthly in advance; creator and campaign packages are paid upfront
  • Monthly plans are month-to-month after the first commitment period, with 15 days' written notice to stop
  • Management fees are exclusive of VAT where applicable; Open-Rate ad credit and creator packages are all-inclusive
  • Setup fees cover one-time account, tracking and campaign build work and are non-refundable once work starts
Ad budget & ad credit
  • Ad budget is separate from the management fee and is paid to the platform — on your own card, or as ad credit through Open-Rate
  • Ad credit bought through Open-Rate is spent only on your campaigns; the platform invoice or billing screenshot is shared on request
  • Unspent ad credit is carried forward to your next campaign or refunded at the original rate, less any bank charges
  • Platform minimum budgets and billing thresholds apply and may change without notice from the platform
Platform policy
  • All ads must follow the advertising policies of Google, Meta, TikTok and LinkedIn; final approval belongs to the platform
  • We are not responsible for disapprovals, account restrictions or policy changes made by a platform
  • We will not run prohibited products, misleading claims or fake engagement, even on request
  • You are responsible for the accuracy of offers, prices and claims you ask us to advertise
Results & reporting
  • Forecasts of views, reach, clicks or leads are estimates from platform tools — not guarantees
  • Performance depends on offer, price, landing page, competition, season and budget
  • Reports always show the exact platform cost separately from our fees
  • You can request your ad account IDs and Google Ads customer ID at any time
Access & ownership
  • Ad accounts, Business Manager, pixels and audiences are owned by you; we work with partner or user access
  • Creative assets produced and paid for are yours after full payment
  • On termination we hand over all access and documentation within 5 working days
  • Login credentials are never shared by email or chat; access is granted through the platform
Confidentiality
  • Business data, customer lists and results are kept confidential and used only for your campaigns
  • Customer lists uploaded for audiences are hashed by the platform and never reused for other clients
  • We may show anonymised, non-confidential results as case studies unless you opt out in writing
  • Corporate clients receive a VAT invoice and AIT documentation on request

Turn your page into a sales system.

Send us your page link and what you sell. We'll show you what to fix first and what a month of SocialReach would look like.

Book a free consultationBack to online advertising